WHO WE ARE
About Us
At GFO (Go Forward Operations), we believe that growth isn’t an accident—it’s the result of clarity, alignment, and execution.
Founded by James Walbom, an award-winning CFO with over $100 million raised and more than $1 billion returned to shareholders, GFO was built to help high-potential companies bridge the gap between ambition and sustainable success.
We’ve walked in the shoes of founders, operators, and investors. From scaling SaaS businesses to leading IPOs and acquisitions, our team has navigated the complexity of growth firsthand. That experience drives our mission: to equip leaders with the financial and operational strategies they need to scale confidently, align their teams, and maximize enterprise value.
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WHAT WE OFFER
At GFO, we don’t just advise—we partner with leaders to build clarity, alignment, and momentum for growth.
1. Fractional CFO & Financial Leadership
Investor-ready financial models and board reporting
Capital formation strategies (venture, private equity, debt)
M&A guidance, due diligence, and post-deal integration
Operational finance: budgeting, forecasting, KPI dashboards
2. Go-To-Market Strategy
Positioning and messaging frameworks that cut through noise
Market entry strategies tailored to SaaS and tech companies
Launch sequencing to align product, sales, and marketing
Pricing and revenue model optimization
3. Growth Operating Playbooks
End-to-end processes for scaling ARR from $1M to $50M+
We Know You’re Busy, So Let’s Make It Easy!
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